And so the email sat, unread, slowly filtering towards the bottom of a very long email list. Ever persistent and confident he was on the right path, Ivo emailed again. I just love what he said:
Did the QA manager say no?”
With the BLISS now done, Trish had room to breathe and she went about rediscovering the email and reconnecting with the plucky, tenacious Ivo from Bulgaria.
Two days later we were requesting samples of the kefir starter to begin our comparative trials. One of Dad’s favourite things to do is create new products and he dived into his kitchen experimentation, trialling a range of different kefir. Ivo was there the whole time, checking in to see how the trials were going and what we thought .
Ivo was right, he did have a pretty amazing kefir culture and it married beautifully with our Biodynamic milk. Dad loved it, our team loved it and now that it is in shops, hopefully some of you guys love it too!
The rest is history!